Select verification method below
Test demand for products that don't exist yet. Measure pure curiosity.
Collect real money ($1-$20) to validate intent. The gold standard.
A/B Test different price points to maximize margin before launch.
Validate curiosity before code.
You have an idea, but no product. The Fake Door test creates the illusion of a product to measure real-world Click-Through Rate (CTR).
Launch a landing page that looks 100% live. Real price. Real "Buy" button.
User clicks "Add to Cart." We track this as a high-intent conversion event.
Modal appears: "Out of Stock. Join Waitlist." You capture the lead.
Skin in the game.
Emails are cheap. Credit cards are truth. This protocol asks users to put down a small refundable deposit ($1-$20). If you can get 100 people to pay before you exist, you have a business.
Maximize your margin.
You know they want it. But will they pay $49 or $79? The Price Test automatically splits traffic 50/50.