The Fake Door Protocol: How to Sell Air without Going to Jail
Is it legal to test a product that doesn't exist? Yes, if you do it ethically. Here is the framework.
Email Lists are Vanity. Deposits are Sanity.
Why a list of 10,000 emails is worth less than 100 people who paid you $1. The psychology of commitment.
The $50 Ad Test: Validating Demand on a Micro-Budget
You don't need a marketing budget. You need $50 and a TikTok account. Here is the exact ad setup.
Price Psychology: Why Raising Your Price Might Increase Sales
We A/B tested $49 vs $79. The results defied logic. Understanding perceived value.
Deconstructing the "Coolest Cooler" Flop
They raised $13M and still went bankrupt. A masterclass in inventory risk and margin errors.
Stop Building Landing Pages. Start Building Experiments.
The difference between a "Store" and a "Test." Why your mindset is killing your speed.
The Hardware Trap: Surviving the "Valley of Death"
Manufacturing is hell. How to use deposits to fund your first MOQ and convince a factory you are real.
From Dropshipping to Brand Building
How to use dropshipping products as "Probes" to find a winning niche, then white-label it.
Vanity Metrics vs. North Stars
Likes don't pay rent. The only 3 metrics you should track during pre-launch.
Ugly Ads Sell Better
The case for low-fidelity testing. Why an iPhone photo beats a $5k render.
Kill Your Darlings
The art of abandoning bad ideas fast. How to separate your ego from your product.